You can create your own directory of web sites relating to a particular topic, and related to your business. Different directories are Shareware Software, Scripts, eBooks, Internet, arts, health, blog, fashion, home, shopping, business, games, regional, news, reference, society, sports and others.
If you choose small static directory just by coding in HTML and asking webmasters to email you to be listed, but for anything more than a basic directory, you probably want to get a CGI or PHP script.
Google algorithm is structured in such a way that it sees links from website A to website B as a vote from owner of site A about the content of site B. The more votes one site gets the better rank it can get on the search engine results. This has created a need for websites to get as many links as possible from as many websites as possible.
Once that you've created your directory, you can ask that web sites link-back to you in order to be listed. You can give sites that link-back a more prominent listing. There are CGI and PHP scripts available which allow the sites in your directory to link back with a Voting or Rating box.
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